"Show the Truth. Picture warnings save lives." UNWHO Campaign for World No Tobacco Day 2009
Year: 2009
Authorship: Art direction Gabriele Riva and Namyoung An, Photography Piero Martinello and Sebastiano Scattolin, Creative direction Omar Vulpinari
World No Tobacco Day is celebrated around the world every year on May 31st. The theme for 2009 is “Show the truth: picture health warnings save lives”. For this occasion UNWHO commissioned a global campaign to urge worldwide national decision-makers to apply pictorial health warnings on all packages of tobacco products. Pictorial tobacco health warnings are better than textual warnings only because they more effectively inform smokers about the dangers of tobacco, specially in countries with low rates of literacy. Governments should not just tell the truth about how tobacco sickens and kills prematurely, they should show the truth also by requiring the placement of pictorial health warnings on packs of tobacco.
Fabrica designed the series of three posters for this initiative. Each poster surrealistically communicates the pictorial warnings’ main goal: to not just tell the truth, but show it.
Commissioned by:
UNWHO
Related Links
http://www.who.int/tobacco
http://www.who.int/tobacco/resources/publications/wntd/2009/...
Click thumbnails to see photo gallery
"));