Projects   >   Road Safety is No Accident - Young Road Users for UNWHO

Road Safety is No Accident - Young Road Users for UNWHO

Year: 2007

Authorship: Yianni Hill, Reed Young

This campaign was commissioned by UNWHO for the First United Nations Global World Road Safety Week 2007.

The campaign includes five posters and public service announcements addressing “young road users” which are the most frequent victims of road accidents.
The aim of the operation is to raise awareness and promote action amongst the general global public around the five factors of greatest impact in road injuries regarding young road users: helmets, seatbelts, drinking and driving, speeding, and visibility.

Fabrica was designated as the ideal creative partner for UNWHO on this project because its young international creatives align perfectly with the project's theme.

 

The art direction is by Yianni Hill and the photography by Reed Young.

 

Commissioned by:
UNWHO

 

 

Related Links
http://www.who.int/roadsafety
http://2005to2007.fabrica.it/roadsafety/


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