Projects   >   IT'S:MY:TIME


Year: 2010

Authorship: Fabrica

Style without frontiers: young, authentic and personal, future-orientated. The web an active, global meeting place.New technology, augmented reality, to sustain the soaring freedom of ideas and imagination. These are the elements of Benetton’s 2010 worldwide communication campaign - the first global online casting session - from 8 February to 16 March 2010, everyone could vote for his/her favourite face from around the world for United Colors of Benetton’s Fall/Winter 2010-11 product campaign. A democratic campaign, open to the world and its young people, in perfect Benetton tradition. At the same time, it’s innovative because for the first time this campaign highlights personal styles, which are not necessarily the latest trend, and the desire to be unique, using the new media and high-tech tools which are rapidly changing our world and our perception of reality.




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