Year: 2006

Authorship: Bethany Koby (Usa), Selwa Sweidan (Usa), Eric Faggin (USA), Sam Baron (France), Ann Poochareon, Linus Nilsson and Daniel Hirschmann (South Africa)

Icing or Cake... Wear Your Couch is a critique contextualizing the value of objects within the framework of the ICFF (International Contemporary Furniture Fair).This off-site installation took place in two storefront windows in Manhattan exploring the stories of objects and the relationships between the design, the designer, the producer, the shopkeeper and the customer. We physically stripped the surface and disassembled a couch to then create and display objects composed of pieces of a couch. Visitors took with them an object and an experience. The context of the furniture fair, the scenography of their performance, and the communication related to this piece all worked together to provoke the participation of visitors to the ICFF by inviting them to wear a couch. Through the performance of stripping the couch we created a series of parts, wearable pins made out of the icing of the couch. For most visitors, the items at a trade fair were looked at and appreciated, but were not fully experienced. Icing or Cake took place in two separate storefront windows, one downtown (at The Apartment) and one uptown (Chashama - 112 west 44th street). In the uptown window, found furniture (a couch) from the streets of New York were stripped of their surfaces and the aftermath displayed in a systematic testimony to its construction and made into wearable badges. Later, in the downtown window, a designer sofa donated by Moooi was stripped of its surface and re-appropriated as wearable badges. Visitors and passers-by were given this memento. This installation aimed to contextualize and activate the fair by involving two very different parts of New York City. Icing or Cake invited the visitors into an initiative, independent of industrial demands. This installation created a situation to explore the relationships between design, designer, producer, shopkeeper and customer.




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