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Health Professionals Against Tobacco campaign and Code of Practice for WHO

Year: 2005

Authorship: Mattew Haigh, Nichole Kenney, Eric Ravelo, Namiko Kitaura

In occasion of the World No Tobacco Day 2005, WHO asked Fabrica to conceive a global Anti Tobacco print campaign targeted both to the General Public and the Health Professionals, to tackle the smoking desease from a new and stronger perspective.
Health Professionals in fact, including nurses, dentists, midwives, psychologists, psychiatrics, physicists, pharmacists and other health related professions, can play a fundamental role in tobacco control, prevention, raising awareness and cessation.

The print campaign consists in a dual poster communication concept created by Eric Ravelo, and a code of practice made of fourteen articles to be distributed as postcards or flyers, conceived by Mattew Haigh.

Both the projects display the Health Professionals Against Tobacco logo created by Nicole Kenney.

The photography is by Namiko Kitaura.

 

 

Commissioned by:
UNWHO

 

 


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