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Global Child Injury Prevention campaign for UNWHO and UNICEF

Year: 2008

Authorship: Art direction Valerie Gudenus, Photography Piero Martinello, Creative direction Omar Vulpinari

The launch of the World Report on Child Injury Prevention will take place on December 10 in Vietnam-Hanoi.
UNWHO and UNICEF have commissioned Fabrica’s Visual Communication department, directed by Omar Vulpinari to conceive a global advocacy and awareness raising campaign.
Five separate posters and an all-in-one collective poster, that will also become off and on-line ads and displays, have been designed to communicate the graveness of the child injury situation worldwide.
The goal is to urge policy makers to implement prevention measures for the first five injury causes: road traffic injuries, drowning, burns, falls and poisoning.
 

 

In order to use a universal visual language related to children, Austrian graphic designer Valerie Gudenus, created putty characters engaged in the five dangerous situations. While concise informational texts convey the startling facts. The result is visually impacting, memorable and convincing.

 

Valerie Gudenus:
“It was really important for me not to produce something that is obviously cruel and gruesome. I had worked with claymation and stopmotion animation a while ago. When I saw that the campaign would be about child injuries I decided to create something that could connect a child’s fantasy world with reality.
Clay characters in bright colors are usually associated with childhood and fun. Seeing them in dangerous situations, helpless and hurt, people will realize that child injuries are something that shouldn’t happen.
I hope that seeing the campaign decision makers will be reminded of their own families or their childhood and think about what they can change in their communities.”

 

 

 

Related Links
http://www.who.int
http://www.who.int/violence_injury_prevention/child
http://www.unicef.org/health/index_childinjury.html


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