Projects > FABRICA, CRAIG DAVID AND STOP TB PARTNERSHIP AGAINST TUBERCULOSIS
FABRICA, CRAIG DAVID AND STOP TB PARTNERSHIP AGAINST TUBERCULOSIS
Year:2010
Authorship: Alessandro Favaron & Gianluca Miotto
Fabrica is proud to support WHO - Stop TB Partnership and his Goodwill Ambassador Against Tuberculosis, the British R&B star Craig David, with the production of this clip - the second in a series shot in South Africa during Craig David’s first country visit as a Goodwill Ambassador Against Tuberculosis. Craig David talks to children about the effects of tuberculosis on young people, particularly the stigma they may face among their peers. He urges them to recognize the symptoms of tuberculosis and ask for help from a parent or teacher if they think they might be infected, reminding them that tuberculosis can be cured.
We see Craig interacting with kids outside the school, kicking around a football in the street, and sitting in the classroom, where he gives a poignant a cappella rendition of his hit "Walking Away", accompanied by the delighted children beating out a rhythm on their desktops as he sings "I'm walking away… to find a better day".
Visibly moved, Craig tells the group: "You guys, the fact that you understand it and you are aware makes me feel like this is all worthwhile."
Enjoy the video!
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