BIRIMA Music Video

 The video depicts the relationship between Africa and the rest of the world: the White Race is shackled by its centuries-long injustices towards Africa, but humanitarian, compassionate efforts, such as those of Africa Works (micro-crediting) helps to free Africa from its past and, at the same time, offer aid to a continent in need.

Directed by BabaK Payami

Participating artists: Patti Smith, Youssou N’Dour, Simphiwe Dana, Irene Grandi, Francesco Renga

Commissioned by:
Benetton Group