News 2013
May 14, 2013

From May 24th to June 10th 2013 Vivid Sydney will feature a selection of Happiness and other survival techniques, an exhibition by COLORS magazine which had its world première at the Design Museum in London in April 2012. Inspired by the magazine’s 83rd edition Happiness, the exhibit is one of the events of Vivid Sydney, a festival including light installations, projections, music performances, public talks and debates from leading global creative thinkers.

Through photographic reportage and illustration, Happiness and other survival techniques will take the visitor on a quirky tour on plastic smiles, laughter yoga sessions and electrodes planted in the human brain. A chance to get the visitors more closely involved in the reality of a magazine that has been talking about "the rest of the world” for over twenty years.

With its 83rd issue Happiness, COLORS offers a survival guide to happiness worldwide, investigating approaches to joy from Korea, to Mexico, to Finland, and grounding them in neuroscience and psychology to tell you how best to get your endorphins, dopamine, oxytocin, serotonin and norepinephrine – the chemicals in your brain which are, scientifically speaking, the only things you really enjoy. Everyone – from the Dalai Lama to joggers in the park – spends most of his life trying to reach happiness. In their pursuit of it, Americans spend $20 billion a year on self-help and antidepressants. But wealth alone doesn't seem to work – people in the West are twice as rich as they were 60 years ago, yet no more satisfied with their lives. And twenty years from now, the World Health Organization predicts that depression will be the biggest health burden in the world. The question urgently needs answering: what does make you happy?

On May 24th from 1 to 2pm at the Wharf Theatre Mauro Bedoni, COLORS Photo Editor, will be one of the speakers of Reading in the E-Future, a panel organized by the Sydney Writers’ Festival. Before long, more people will be reading on mobile devices than on desktops. Is this technology changing how and what we read? After 22 years since its foundation in 1991 COLORS still bets on a paper magazine, a collector's item that lasts over time. A magazine for those who prefer to savor every detail instead of consuming it in the rush of the online reading. Presented in collaboration with Vivid Ideas.  Supported by the Plain English Foundation.

On May 26th from 4 to 6pm at the MCA Forum Harbourside Mauro Bedoni and Chris Ying, Lucky Peach Editor (San Francisco) will host a panel discussion explaining how they bring together content from contributors around the world, develop complex themes into entertaining and thought-provoking issues and discuss how independent publishers can thrive in the blog age.

COLORS is a quarterly, monothematic magazine founded in 1991 under the direction of Oliviero Toscani and Tibor Kalman. It is distributed internationally and published in six bilingual editions (English+Italian, French, Spanish, Korean, Chinese and Portuguese). The COLORS editorial team is part of FABRICA, the Benetton Group’s communications research centre, and is composed of an international team of young researchers, editors, art directors and photographers. It is assisted by the constant collaboration of a network of correspondents from every corner of the world. FABRICA director Dan Hill is an ex-Sydneysider and was picked in the inaugural list of "Sydney's creative catalysts" in Vivid 2009.

Vivid Sydney – Lights | Music | Ideas will take over Sydney after dark from 24 May – 10 June 2013; the city will once again be transformed into a spectacular canvas of light, music and ideas. Colouring the city with creativity and inspiration, Vivid Sydney highlights include the hugely popular immersive light installations and projections; performances from local and international musicians at Vivid LIVE at Sydney Opera House and the Vivid Ideas Exchange featuring public talks and debates from leading global creative thinkers.

MCA - Museum of Contemporary Art Australia is dedicated to exhibiting, collecting and interpreting the work of today’s artists. Recent redevelopment by architect Sam Marshall had transformed the Museum with spacious new galleries.

Happiness and other survival techniques

Panel discussions:

Reading in the E-Future
May 24th, 1-2pm
Wharf Theatre 2
Pier 4/5, Hickson Road
Walsh Bay, Sydney

Indie Magazines: high end content, low end budgets
May 26th, 4-6pm
MCA Forum Harbourside
Museum of Contemporary Art Australia
140 George Street, Sydney NSW 2000

Exhibition: May 24th – June 10th
Monday – Thursday 12-7pm
Thursday – Sunday 2pm - Midnight

Shop 2.06
140 George Street (Old MCA Entrance), Sydney 2000

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